Backlight Adds Real-Time Collaboration to Iconik, AI-Powered Livestreams to Wildmoka at IBC 2025
Backlight's dual announcements at IBC 2025 signal a new direction for the company's media technology portfolio, with real-time collaboration and AI-powered live production at the center.
Features Editor
Backlight made a significant splash at IBC 2025 with two major product announcements that signal a new strategic direction for the company's media technology portfolio. The additions of real-time collaboration to Iconik and AI-powered livestream capabilities to Wildmoka represent a significant expansion of both platforms' capabilities.
Iconik Gets Real-Time Collaboration
Iconik, Backlight's cloud-native media asset management platform, has long been praised for its flexibility and ease of use. The addition of real-time collaboration capabilities takes the platform to a new level, enabling multiple users to work simultaneously on the same assets with changes reflected instantly across all connected users.
The collaboration features include real-time annotation and review tools, simultaneous editing of metadata and tags, and live commenting that allows teams to communicate about specific assets without leaving the platform. These capabilities are particularly valuable for distributed production teams who need to collaborate across different locations and time zones.
Wildmoka's AI Livestream Revolution
The AI-powered livestream capabilities added to Wildmoka represent a more fundamental transformation. The new features use artificial intelligence to automatically identify and clip key moments from live streams, generate social media-ready content in real time, and optimize content for different platforms and audiences.
For sports broadcasters and live event producers, these capabilities dramatically reduce the time and resources required to create derivative content from live productions. Highlights packages that previously required hours of manual editing can now be generated automatically within minutes of the live event.
Strategic Direction
Together, these announcements signal Backlight's intention to position its portfolio at the intersection of cloud-native media management and AI-powered production automation — a space that is increasingly central to the future of broadcast and media production.
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