Video is King: 2026 Iconik Media Stats Report Finds Video Consumes 64% of Storage Needs
Annual media statistics report reveals video's growing dominance in enterprise storage requirements, with implications for media asset management strategies.
Technology Analyst
Iconik has released its annual Media Statistics Report for 2026, and the findings paint a clear picture: video has become the dominant force in enterprise media storage, now accounting for 64% of all storage requirements among surveyed organizations.
Key Findings
The report, which surveyed over 500 media and entertainment organizations worldwide, reveals several important trends:
- Video storage requirements grew by 34% year-over-year, outpacing all other media types
- 4K and higher resolution content now accounts for 41% of new video content created
- Cloud storage adoption for video assets increased to 67%, up from 52% in 2025
- The average media organization manages 847TB of video content, up from 631TB in 2025
Implications for MAM Strategy
The explosive growth in video storage is forcing organizations to rethink their media asset management strategies. Traditional approaches that rely on on-premises storage are increasingly struggling to keep pace with the volume and velocity of new content creation.
"The numbers are clear — video is consuming an ever-larger share of storage budgets, and organizations that don't have a scalable strategy in place are going to face serious challenges," said the report's lead author.
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